The Effect of Individual Characteristics and Entrepreneurship on Rice Farming Performance

Entrepreneurship in the agricultural sector produces creative, innovative, and independent farmers who can improve farm performance. Therefore, this research aimed to determine impact of individual characteristics entrepreneurship on rice farming The method employed was a descriptive provide qualitative description performance farming. executed one rice-producing centers Kubu Raya Regency, West Kalimantan. simple random sampling used selecting with 150 respondents selected as sample size. Furthermore, variables involved were characteristics, farmer’s entrepreneurship, Data collected using questionnaires, interviews, observations, analysis performed Structural Equation Modeling (SEM) SMART-PLS software. results showed that had significant positive effect Consequently, it be concluded performance, suggested strengthening their particularly those related motivation, enhancing entrepreneurial through task outcome-oriented behavior.